Reasons behind the hot market for small rotary drilling rigs in 2019
Small rotary drilling rig has many functions of medium-sized rotary drilling rig, and has the advantages of transportation, energy consumption, flexibility, adaptability, high activity rate and so on. It is very suitable for construction site operation in narrow space. With the continuous heating up of China's construction machinery industry, the sales of small rotary drilling rigs continue to rise. Therefore, in the 2019 market recovery, the market recovery of medium and large rotary drilling rigs is more significant, and the market share has also increased. How do small drilling rigs maintain a high proportion in such a large volume of rotary drilling rig market? What are the factors driving and maintaining the increase in sales of small rotary drilling rigs?
I. Brand Word of Mouth Strategy
It is understood that some of the top group in the industry manufacturers will be small rotary drilling rig as one of the ways to establish brand reputation, publicity. Enough investment in the R & D and manufacturing of small rotary drilling rigs, continuous optimization and improvement of small rotary drilling rig products, so that their quality and performance can reach the leading position in the industry, and good operation performance can be established. Through the great flow of small rotary drilling rigs, the brand can be spread, reputation can be established, and even a certain model can be regarded as a key model, and no profit can be made on the model.
2. cash flow strategy
Cash flow is an important guarantee to ensure the survival and development of an enterprise and improve the competitiveness of the enterprise market, cash flow to measure whether the business situation is good, whether there is enough cash to repay debt, the ability to realize assets, cash flow is a very important indicator.
Debt risk made many manufacturers miserable in the last cycle. Small rotary drilling rigs have large sales volume, low price and low debt risk, which facilitates the inflow of cash flow to support the normal operation of the enterprise. Therefore, manufacturers regard small rotary drilling rigs as one of the important sources of cash flow, so manufacturers will pay more attention to the sales of small rotary drilling rigs.
III. Advantages in Construction Operations
1, higher activity rate, deepening urbanization process, machine generation field
Small drilling rig as a rising star, in the construction, began to partially replace the position of large drilling rig, by the user's general welcome.
With the development of China's urbanization process to the depth and breadth, the repair and maintenance of roads and municipal facilities and the increase of urban small-scale engineering projects, the proportion of its engineering business in the total social construction is increasing. It is estimated that the operating efficiency of a 20-tonnage small rotary drilling rig can replace 30 to 50 labor, which greatly reduces the construction cost and management cost, and makes the demand for multi-functional small rotary drilling rigs continue to rise.
2, high return on investment, versatility.
The price of small rotary drilling rig is cheap and the cost recovery is fast. Take the 10-ton small rotary drilling rig as an example, the brand price of the United States and Europe is about 76-770000. The brand price of Japan and South Korea is about 68-750000. The price of local brands is about 58-650000, while the price of 50-ton medium-sized drilling rigs is about 800000-1.5 million.
The small drilling rig not only has high working efficiency, but also has low operating cost, and has strong competitiveness in small earthmoving projects.
The high rate of return on investment makes small rotary drilling rigs popular with the majority of small and medium-sized earthwork construction contractors.
3. Strong working condition adaptability
The design and application of the tail rotation radius of zero makes the small rotary drilling rig easy to operate in the environment of limited working space, which also prevents the damage of the buildings around the construction site and the rotary drilling rig itself.
The main feature of small rotary drilling rig suitable for narrow area operation is its special boom and stick design.
The boom of the small rotary drilling rig is hinged with the fuselage, which enables it to swing in a large range, so that the rotary drilling rig can avoid obstacles when there are obstacles around it and do not need to move the fuselage frequently.
Four, small rotary drilling rig market pattern
From the perspective of different models of the market, large rotary drilling rigs due to the technical threshold, high market access barriers, the market is more occupied by Europe and the United States, Japan and domestic leading enterprises, resulting in the domestic large drilling rig market concentration is higher than the small and medium-sized drilling rig market.
The market concentration of small and medium-sized rotary drilling rigs is close to the overall market concentration, and the market competition is relatively more intense.
In 2019, the products of small rotary drilling rigs have improved significantly compared to before, and also reflect the recent excellent performance and great potential of small rotary drilling rigs in the market.